Chris Burbridge : Web + Brand Strategy That Matters

Where the moon has come out

We have walked away from the dinner table where they were all talking about all the terrible things you had to do just to survive. In the back yard, we have started a small bonfire, and begun to sing songs around it, as the crickets chirp, and the moon comes out.

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Thoughts on Expert Systems

Thoughts on the advantages of expert systems. Optimal wetware/software interfaces, but with learning curves. Problems with learning (you become estranged from the hardness for naive users, but at the same time, you become very fast).

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Felt Upper And Lower Bounds As A Way Of Setting Sliding Scale

Thoughts in a felt way to set a sliding scale, based on feel. Finding a middle ground between a pure capitalist “we each try to just get the most we possibly can” mindset, and some sort of limiting poverty viewpoint that constrains our freedom and movement.

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More Prototyping and Iteration Teachings

I before here about the power of iteration and rapid prototyping (rather than just working super hard on stuff and hoping people will like it). Here are a few more references to this topic that I have found super valuable.

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The Psychology of Denial: How People Wrestle with Climate Change

I was meeting with my very clever friend Mira Michelle yesterday, and we were discussing the psychology of coming to terms with something as big and abstract as climate change. I have always been very fascinated with this. And while I don’t have a lot of time to go deep into the subject—and it may…

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