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I did a lot of research recently into helping a client convert her printed book into a digital format. The original we were working with…
Read MoreI spontaneously made this as a tool for my own week review. I am finding it extremely supportive to take a full-spectrum look at my…
Read MoreGiven that I just wrote about how annoying it is to get email signup popovers earlier that day, it struck me as odd that this…
Read MoreSome years ago, internet marketers decided it would be very clever start pushing large forms in people’s faces that ask them to sign up for…
Read MoreSo much we are crafting our careful email on our full-size computer; we are then reviewing our careful email on the full-size computer; and 75%…
Read MoreThe makers of Drift published a great little book called This Won’t Scale. Play #8 in this was Build an Emotional Moat Around Your Brand.…
Read MoreDear designer-marketer: You think you are being cute by just making the thing you want me to pay attention to… jiggle a little. I am…
Read MoreThis one is very simple, and you’ll see that the type is small and hard to read, but the point is that they are highlighting…
Read MoreI like the way Tim Ferris puts his newsletter as a menu item on his website. This is part of an integrated strategy—I like what…
Read MoreThis week I discovered the Flowtime Techique, something invented by someone who wanted to tweak the Pomodoro Technique (which I have used on and off…
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