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At its core, my method is a means of harmonizing the needs of capitalism and the needs of human beings; of maximally harmonizing the requirements…
Read MoreGiven that I just wrote about how annoying it is to get email signup popovers earlier that day, it struck me as odd that this…
Read MoreSome years ago, internet marketers decided it would be very clever start pushing large forms in people’s faces that ask them to sign up for…
Read MoreSo much we are crafting our careful email on our full-size computer; we are then reviewing our careful email on the full-size computer; and 75%…
Read MoreThe makers of Drift published a great little book called This Won’t Scale. Play #8 in this was Build an Emotional Moat Around Your Brand.…
Read MoreDear designer-marketer: You think you are being cute by just making the thing you want me to pay attention to… jiggle a little. I am…
Read MoreThis one is very simple, and you’ll see that the type is small and hard to read, but the point is that they are highlighting…
Read MoreI like the way Tim Ferris puts his newsletter as a menu item on his website. This is part of an integrated strategy—I like what…
Read MoreWhat I love about this is that the design itself says, “we are not afraid to ask first before we send you emails.” People actually…
Read MoreToday I read a really interesting article about creating the Decentralized Web. The people pursuing the idea are seeking to extricate themselves from the hyper-aggregation of…
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