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A framework for your week review

December 24, 2019
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I spontaneously made this as a tool for my own week review. I am finding it extremely supportive to take a full-spectrum look at my…

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Why did THIS popover work for me?

December 24, 2019
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Given that I just wrote about how annoying it is to get email signup popovers earlier that day, it struck me as odd that this…

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Hey there pretty lady, whaddya talk about I call you sometime?

December 23, 2019
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Some years ago, internet marketers decided it would be very clever start pushing large forms in people’s faces that ask them to sign up for…

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I can’t read the ant text of your email on my iPhone.

December 22, 2019
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So much we are crafting our careful email on our full-size computer; we are then reviewing our careful email on the full-size computer; and 75%…

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Dubsado: The emotional moat can be the essential ingredient for a company

December 20, 2019
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The makers of Drift published a great little book called This Won’t Scale. Play #8 in this was Build an Emotional Moat Around Your Brand.…

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Please don’t jiggle

December 19, 2019
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Dear designer-marketer: You think you are being cute by just making the thing you want me to pay attention to… jiggle a little. I am…

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Another good example of clear offer in email

December 18, 2019
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This one is very simple, and you’ll see that the type is small and hard to read, but the point is that they are highlighting…

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Not being shy about your newsletter

December 16, 2019
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I like the way Tim Ferris puts his newsletter as a menu item on his website. This is part of an integrated strategy—I like what…

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The Flowtime Technique

December 15, 2019
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This week I discovered the Flowtime Techique, something invented by someone who wanted to tweak the Pomodoro Technique (which I have used on and off…

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A bold and honest ask

December 15, 2019
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What I love about this is that the design itself says, “we are not afraid to ask first before we send you emails.” People actually…

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