Given that I just wrote about how annoying it is to get email signup popovers earlier that day, it struck me as odd that this one “worked” for me. When I saw this, I somehow wanted it, and did not feel annoyed by it in the same way. Now, I’m sure this is personal, but…

Read It

Some years ago, internet marketers decided it would be very clever start pushing large forms in people’s faces that ask them to sign up for an email newsletter. These are called “popovers”, and can be programmed to appear at different moments when someone is visiting your site. The obvious core idea is: You have this…

Read It

So much we are crafting our careful email on our full-size computer; we are then reviewing our careful email on the full-size computer; and 75% of our readers are looking at them on a smartphone. Here is the problem: and… I have tried to make the dimensions here comparable to what I see on my…

Read It

The makers of Drift published a great little book called This Won’t Scale. Play #8 in this was Build an Emotional Moat Around Your Brand. The author goes on to talk about “crafting a consistent story” and every “touchpoint” being part of that—which is all good, but still sounds a little mechanical, if you ask…

Read It

Knowing what type of thing to post where can help you make sense of the whole social media thing, and construct your own content roadmap. In this part 1 of a series, we’ll look at the nature of different forms of social media, to start to see how they inform what you should put there. This takes some of the mystery out of the whole thing, so you can make a plan that makes sense to you.

Read It