Branding & Marketing

The right tool for the job: how to choose your marketing channel intelligently

Knowing what type of thing to post where can help you make sense of the whole social media thing, and construct your own content roadmap. In this part 1 of a series, we’ll look at the nature of different forms of social media, to start to see how they inform what you should put there. This takes some of the mystery out of the whole thing, so you can make a plan that makes sense to you.

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Considerations when creating an online course or membership site

This is a video I made to summarize the basic considerations when you want to create a membership or “courseware” site using WordPress. The key here is this:

* Almost nobody will tell you about most of this

That’s kind of funny, right? But it’s true. In the real world, there are a series of major considerations I have come across in the real world. Planning for them may save you a lot of frustration later on.

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A guide to delegating

Delegating is hard; yet it is the crossover point in your business, between being having to “wear all hats” (no matter how poorly they fit), and starting to take the freedom of doing what you are good at, and letting others do other parts of the work. Here is a highly distilled, step-by-step practical guide on how to delegate effectively.

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