Why did THIS popover work for me?

By Chris / December 24, 2019 / Comments Off on Why did THIS popover work for me?

Given that I just wrote about how annoying it is to get email signup popovers earlier that day, it struck me as odd that this one “worked” for me. When I saw this, I somehow wanted it, and did not feel annoyed by it in the same way. Now, I’m sure this is personal, but…

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Hey there pretty lady, whaddya talk about I call you sometime?

By Chris / December 23, 2019 / Comments Off on Hey there pretty lady, whaddya talk about I call you sometime?

Some years ago, internet marketers decided it would be very clever start pushing large forms in people’s faces that ask them to sign up for an email newsletter. These are called “popovers”, and can be programmed to appear at different moments when someone is visiting your site. The obvious core idea is: You have this…

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Please don’t jiggle

By Chris / December 19, 2019 / Comments Off on Please don’t jiggle

Dear designer-marketer: You think you are being cute by just making the thing you want me to pay attention to… jiggle a little. I am not stupid. I find it very annoying, and am very tempted to close your page right away. —User Unless you want to be annoying (I can’t figure out why you…

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Another good example of clear offer in email

By Chris / December 18, 2019 / Comments Off on Another good example of clear offer in email

This one is very simple, and you’ll see that the type is small and hard to read, but the point is that they are highlighting a promise of what you will get. And: In fact, notice that they are not highlighting the format, they are highlighting the outcome. “Weekly progress updates” is what you get…

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Not being shy about your newsletter

By Chris / December 16, 2019 / Comments Off on Not being shy about your newsletter

I like the way Tim Ferris puts his newsletter as a menu item on his website. This is part of an integrated strategy—I like what he says about the newsletter too: Every Friday, I send out an exclusive email with the five coolest things I’ve found (or explored) that week. It could include exclusive giveaways…

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A bold and honest ask

By Chris / December 15, 2019 / Comments Off on A bold and honest ask

What I love about this is that the design itself says, “we are not afraid to ask first before we send you emails.” People actually get to decide. This was literally on their lead magnet page! Now, this is on the website for a design company, and so the design elements are very well executed,…

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How we mess up website projects

By Chris / June 14, 2017 / Comments Off on How we mess up website projects

This post was originally published by me on I’ve built dozens and dozens of websites for small businesses over the past twelve years. I’ve seen a vast number of problems that can arise in the completion of those projects, and I have an idea why it’s so hard to get right. I know it’s…

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Phones for minimalism

By Chris / March 18, 2017 / Comments Off on Phones for minimalism

This is a beautiful movement. As we become more and more aware that more is not always better, people have begun to innovate in the other direction, by asking: How can we do less? As all productivity folks (or, spiritual teachers) have pointed out, our attention is a critical resource. The mind’s temptation to expend attention everywhere only dissipates…

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