More Prototyping and Iteration Teachings
I before here about the power of iteration and rapid prototyping (rather than just working super hard on stuff and hoping people will like it). Here are a few more references to this topic that I have found super valuable.
Read ItThe Psychology of Denial: How People Wrestle with Climate Change
I was meeting with my very clever friend Mira Michelle yesterday, and we were discussing the psychology of coming to terms with something as big and abstract as climate change. I have always been very fascinated with this. And while I don’t have a lot of time to go deep into the subject—and it may…
Read It3 Big Website Money Wasters
How to Hire a “Web Designer”
4 Things About Your Website You May Want to Consider
The right tool for the job: how to choose your marketing channel intelligently
Knowing what type of thing to post where can help you make sense of the whole social media thing, and construct your own content roadmap. In this part 1 of a series, we’ll look at the nature of different forms of social media, to start to see how they inform what you should put there. This takes some of the mystery out of the whole thing, so you can make a plan that makes sense to you.
Read It“Multipotentialite” means your wandering mind is valuable
I happened upon this TED Talk by Emily Wapnick last night. She talks about being a multipotentialite—someone who loves to learn new things and do a lot of different stuff. That’s me. Maye that’s you? It’s terribly inspiring for those of us who have had a hard time “focusing”—and have often judged ourselves as being…
Read ItWhy the process of writing is a creative, central part of your business
Far from an afterthought, the process of writing can help shape your message, and let you express it everywhere you go. Here is how.
Read ItHow to turn the cool stuff you know into something people want to pay for
There’s a rather magical process of translating the nerdy things you like to do for people into something they want to pay for: Features → Benefits → Outcomes.
Read ItHow to save your next great website idea
Trying to go from your new idea straight to finished website can waste a lot of time and money. Here’s how to avoid this.
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