Posts Tagged ‘#Import 2024-01-06 00:08’
Why did THIS popover work for me?
Given that I just wrote about how annoying it is to get email signup popovers earlier that day, it struck me as odd that this one “worked” for me. When I saw this, I somehow wanted it, and did not feel annoyed by it in the same way. Now, I’m sure this is personal, but…
Read ItHey there pretty lady, whaddya talk about I call you sometime?
Some years ago, internet marketers decided it would be very clever start pushing large forms in people’s faces that ask them to sign up for an email newsletter. These are called “popovers”, and can be programmed to appear at different moments when someone is visiting your site. The obvious core idea is: You have this…
Read ItI can’t read the ant text of your email on my iPhone.
So much we are crafting our careful email on our full-size computer; we are then reviewing our careful email on the full-size computer; and 75% of our readers are looking at them on a smartphone. Here is the problem: and… I have tried to make the dimensions here comparable to what I see on my…
Read ItDubsado: The emotional moat can be the essential ingredient for a company
The makers of Drift published a great little book called This Won’t Scale. Play #8 in this was Build an Emotional Moat Around Your Brand. The author goes on to talk about “crafting a consistent story” and every “touchpoint” being part of that—which is all good, but still sounds a little mechanical, if you ask…
Read ItAnother good example of clear offer in email
This one is very simple, and you’ll see that the type is small and hard to read, but the point is that they are highlighting a promise of what you will get. And: In fact, notice that they are not highlighting the format, they are highlighting the outcome. “Weekly progress updates” is what you get…
Read ItCreating a Structure to Nurture and Share Our Work
Where the moon has come out
We have walked away from the dinner table where they were all talking about all the terrible things you had to do just to survive. In the back yard, we have started a small bonfire, and begun to sing songs around it, as the crickets chirp, and the moon comes out.
Read ItA Nearly Coherent System is Completely Non-Functional
A discussion of partial systems, versus whole systems, that applies to just about anything. Has important implications for how we design things.
Read ItThoughts on Expert Systems
Thoughts on the advantages of expert systems. Optimal wetware/software interfaces, but with learning curves. Problems with learning (you become estranged from the hardness for naive users, but at the same time, you become very fast).
Read ItA 5-D Paradigm for Making Websites That Matter
