Posts by Chris Burbridge
Another good example of clear offer in email
This one is very simple, and you’ll see that the type is small and hard to read, but the point is that they are highlighting a promise of what you will get. And: In fact, notice that they are not highlighting the format, they are highlighting the outcome. “Weekly progress updates” is what you get…
Read ItNot being shy about your newsletter
I like the way Tim Ferris puts his newsletter as a menu item on his website. This is part of an integrated strategy—I like what he says about the newsletter too: Every Friday, I send out an exclusive email with the five coolest things I’ve found (or explored) that week. It could include exclusive giveaways…
Read ItA bold and honest ask
What I love about this is that the design itself says, “we are not afraid to ask first before we send you emails.” People actually get to decide. This was literally on their lead magnet page! Now, this is on the website for a design company, and so the design elements are very well executed,…
Read ItDecentralizing gig economies
Today I read a really interesting article about creating the Decentralized Web. The people pursuing the idea are seeking to extricate themselves from the hyper-aggregation of data and digital power in the hands of companies like Google and FaceBook. But this got me thinking about an idea I’ve been rolling around for a while. I’ve been…
Read ItCreating a Structure to Nurture and Share Our Work
Where the moon has come out
We have walked away from the dinner table where they were all talking about all the terrible things you had to do just to survive. In the back yard, we have started a small bonfire, and begun to sing songs around it, as the crickets chirp, and the moon comes out.
Read ItA Nearly Coherent System is Completely Non-Functional
A discussion of partial systems, versus whole systems, that applies to just about anything. Has important implications for how we design things.
Read ItThoughts on Expert Systems
Thoughts on the advantages of expert systems. Optimal wetware/software interfaces, but with learning curves. Problems with learning (you become estranged from the hardness for naive users, but at the same time, you become very fast).
Read ItFelt Upper And Lower Bounds As A Way Of Setting Sliding Scale
Thoughts in a felt way to set a sliding scale, based on feel. Finding a middle ground between a pure capitalist “we each try to just get the most we possibly can” mindset, and some sort of limiting poverty viewpoint that constrains our freedom and movement.
Read ItA 5-D Paradigm for Making Websites That Matter
