Writing
Do you dread marketing? What if it could be a meaningful journey instead? Discover how understanding human nature can transform marketing from a necessary evil into a force for positive change. Read on to reframe your view of marketing.
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All of us in life have plenty to work with, to think about, and plenty of problems to solve. We are always prioritizing — often in…
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One of the biggest challenges that we all have, with our marketing hats on, is to switch our perspective from “expert” to “customer.” When we…
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Niklas Luman was one of the most prolific social science writers of the Twentieth Century. He has become more well known lately because of inventing…
Read MoreAt its core, my method is a means of harmonizing the needs of capitalism and the needs of human beings; of maximally harmonizing the requirements…
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Given that I just wrote about how annoying it is to get email signup popovers earlier that day, it struck me as odd that this…
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Some years ago, internet marketers decided it would be very clever start pushing large forms in people’s faces that ask them to sign up for…
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So much we are crafting our careful email on our full-size computer; we are then reviewing our careful email on the full-size computer; and 75%…
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The makers of Drift published a great little book called This Won’t Scale. Play #8 in this was Build an Emotional Moat Around Your Brand.…
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Dear designer-marketer: You think you are being cute by just making the thing you want me to pay attention to… jiggle a little. I am…
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