Branding & Marketing

The right tool for the job: how to choose your marketing channel intelligently

By Chris / July 2, 2017 /

Knowing what type of thing to post where can help you make sense of the whole social media thing, and construct your own content roadmap. In this part 1 of a series, we’ll look at the nature of different forms of social media, to start to see how they inform what you should put there. This takes some of the mystery out of the whole thing, so you can make a plan that makes sense to you.

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Why the process of writing is a creative, central part of your business

By Chris / June 28, 2017 /

Far from an afterthought, the process of writing can help shape your message, and let you express it everywhere you go. Here is how.

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How to save your next great website idea

By Chris / June 18, 2017 /

Trying to go from your new idea straight to finished website can waste a lot of time and money. Here’s how to avoid this.

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Considerations when creating an online course or membership site

By Chris / March 20, 2017 /

This is a video I made to summarize the basic considerations when you want to create a membership or “courseware” site using WordPress. The key here is this:

* Almost nobody will tell you about most of this

That’s kind of funny, right? But it’s true. In the real world, there are a series of major considerations I have come across in the real world. Planning for them may save you a lot of frustration later on.

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A guide to delegating

By Chris / March 19, 2017 /

Delegating is hard; yet it is the crossover point in your business, between being having to “wear all hats” (no matter how poorly they fit), and starting to take the freedom of doing what you are good at, and letting others do other parts of the work. Here is a highly distilled, step-by-step practical guide on how to delegate effectively.

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Web Design Process: Design in the Browser?

By Chris / May 25, 2011 /

“Designing in the Browser” My previous post about web design for print designers, got me thinking more about what the “best” process, the best workflow, for designing and creating websites is. Andy Clarke, a very influential British web designer gave a very influential talk about this a few years ago,  being a proponent of “designing…

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Web Design for Print Designers, pt. 3

By Chris / May 22, 2011 /

[This is part 3 of a 3-part series] Part 1 | Part 2 | Part 3 This was originally a video (included below), and these words suplement and distill what I say in the video. This series was originally inspired by a video, which you can see here: Web Design for Print Designers — Videos. Design Process There’s a…

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Web Design for Print Designers, pt. 2

By Chris / May 22, 2011 /

[This is part 2 of a 3-part series] Part 1 | Part 2 | Part 3 This was originally a video (included below), and these words suplement and distill what I say in the video. This series was originally inspired by a video, which you can see here: Web Design for Print Designers — Videos. . Principles (continued) Delight…

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Web Design for Print Designers, pt. 1

By Chris / May 22, 2011 /

[This is part 1 of a 3-part series] Part 1 | Part 2 | Part 3 This series was originally inspired by a video, which you can see here: Web Design for Print Designers — Videos. . My Experience from Working with Designers I work with a lot of designers, and I know that a…

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Some Favorite WordPress Plugins

By Chris / April 21, 2011 /

photo credit: Wyscan At the WordPress Meetup … Our topic this evening is, your favorite WordPress plugins. Here’s my picks (somewhat randomly)… [Click the headings to go to the respective plugins’ sites] Yoast SEO Plugin Yoast has been doing SEO for WordPress for many years … but recently, he’s consolidated a lot of work into…

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