Branding & Marketing
Far from an afterthought, the process of writing can help shape your message, and let you express it everywhere you go. Here is how.
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Trying to go from your new idea straight to finished website can waste a lot of time and money. Here’s how to avoid this.
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This is a video I made to summarize the basic considerations when you want to create a membership or “courseware” site using WordPress. The key here is this:
* Almost nobody will tell you about most of this
That’s kind of funny, right? But it’s true. In the real world, there are a series of major considerations I have come across in the real world. Planning for them may save you a lot of frustration later on.
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Delegating is hard; yet it is the crossover point in your business, between being having to “wear all hats” (no matter how poorly they fit), and starting to take the freedom of doing what you are good at, and letting others do other parts of the work. Here is a highly distilled, step-by-step practical guide on how to delegate effectively.
Read MorePhoto credit: CowCopTim When your idea of what the agreement was, and your client’s idea of what the agreement was, differ, how does that get resolved? [Disclaimier: This scenario is a montage of experiences, and does not represent any one client.] An unsophisticated client generally sees their website project in vague, feeling terms–something that will…
Read MoreThese are from some notes I made while reading Blue Ocean Strategy. So, they have a bit of the feel of notes, but are interesting. Reading about innovation in Blue Ocean Strategy. It’s a great book (with a lot of business-y jargon), all about finding untapped markets, how to go about it, and how to seize…
Read MorePhoto credit: TANAKA Juuyoh (????) To be successful a business needs to contain certain qualities. (In place of business, you could substitute any system you want to create that has to interact with other systems.) In living systems terms, these qualities would be called sub-systems, or in the terms of Christopher Alexander’s A Pattern Language,…
Read MorePhoto credit: Digital Sextant The important thing The important thing, is that the idea you have, of the business (or something else) you could create, could quite possibly be a great thing. An amazing thing. A wonderful thing, that could bring you happiness. Or, creative fulfillment. Or, money. Or, fame, or whatever. And it could…
Read MoreWhen you start thinking in systems terms, your thinking becomes kind of non-linear, and sometimes it’s hard to “just get to the point.” It’s like the difference between a bulleted list and a mind map. But once you weave together all these ideas, you end up with very new and interesting ideas, that change how…
Read Morephoto credit: Stefano Mazzone I have become poignantly aware that there is a difference between logging billed hours, and billable hours. I have been looking at how much I work, and how much money I make. If providing a service, there’s some relation between time spent, and money earned. (Even if you’re churning out widgets, there’s some…
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