Screen Shot 2013-03-31 at 2.42.57 PM

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Brilliant cartoon about mental models

Reading Time: < 1 minute

Screen Shot 2013-03-31 at 2.42.57 PM

I love this! He’s managed to encapsulate an important (and oft-ignored) truth about design, in such a way that it will be accessible to everyone: http://uxdesign.smashingmagazine.com/2012/04/23/mental-model-diagrams-cartoon/

Here is another one he did about personas (again—important idea, hard to explain and sell to your team): http://thinkvitamin.com/design/how-to-understand-your-users-with-personas/

I’m thinking this is really a key—cartoons.

  • Encapsulate everything easily
  • Make it appealing and gettable

The new info-overload world has highlighted peoples’ impatience. It’s made information so available, but still as hard as ever (more or less) to see the important stuff. But what’s been coming out are means that are easier, simpler, for conveying info in ways that work. (And that’s—kind of—all that matters.)

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