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At its core, my method is a means of harmonizing the needs of capitalism and the needs of human beings; of maximally harmonizing the requirements…
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Given that I just wrote about how annoying it is to get email signup popovers earlier that day, it struck me as odd that this…
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Some years ago, internet marketers decided it would be very clever start pushing large forms in people’s faces that ask them to sign up for…
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So much we are crafting our careful email on our full-size computer; we are then reviewing our careful email on the full-size computer; and 75%…
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The makers of Drift published a great little book called This Won’t Scale. Play #8 in this was Build an Emotional Moat Around Your Brand.…
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Dear designer-marketer: You think you are being cute by just making the thing you want me to pay attention to… jiggle a little. I am…
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This one is very simple, and you’ll see that the type is small and hard to read, but the point is that they are highlighting…
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I like the way Tim Ferris puts his newsletter as a menu item on his website. This is part of an integrated strategy—I like what…
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What I love about this is that the design itself says, “we are not afraid to ask first before we send you emails.” People actually…
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Today I read a really interesting article about creating the Decentralized Web. The people pursuing the idea are seeking to extricate themselves from the hyper-aggregation of…
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