Posts by Chris
How to Hire a “Web Designer”
4 Things About Your Website You May Want to Consider
The right tool for the job: how to choose your marketing channel intelligently
Knowing what type of thing to post where can help you make sense of the whole social media thing, and construct your own content roadmap. In this part 1 of a series, we’ll look at the nature of different forms of social media, to start to see how they inform what you should put there. This takes some of the mystery out of the whole thing, so you can make a plan that makes sense to you.
Read It“Multipotentialite” means your wandering mind is valuable
I happened upon this TED Talk by Emily Wapnick last night. She talks about being a multipotentialite—someone who loves to learn new things and do a lot of different stuff. That’s me. Maye that’s you? It’s terribly inspiring for those of us who have had a hard time “focusing”—and have often judged ourselves as being…
Read ItWhy the process of writing is a creative, central part of your business
Far from an afterthought, the process of writing can help shape your message, and let you express it everywhere you go. Here is how.
Read ItHow to turn the cool stuff you know into something people want to pay for
There’s a rather magical process of translating the nerdy things you like to do for people into something they want to pay for: Features → Benefits → Outcomes.
Read ItHow to save your next great website idea
Trying to go from your new idea straight to finished website can waste a lot of time and money. Here’s how to avoid this.
Read ItHow we mess up website projects
This post was originally published by me on Medium.com. I’ve built dozens and dozens of websites for small businesses over the past twelve years. I’ve seen a vast number of problems that can arise in the completion of those projects, and I have an idea why it’s so hard to get right. I know it’s…
Read ItDigging your hands into the soil
I have been at this for 12 years. Twelve. Years. In various fashions, with breaks, and many permutations. The bug of independent life; the bug of freedom to have the time to help the world, and do what was meaningful, and create beautiful things with my own hands. Again, with the next permutation. Again, with…
Read ItCritical path analysis for solopreneurs
This observation is a clarification for myself, of something I have noticed—and must remind myself. As is often the case, I have not seen it mentioned elsewhere. The point of this is: survival. The continual analysis and refocusing to increase chances of entrepreneurial survival. Although you will tend to think there is something else you…
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